Target Rock Wealth Management LLC is a Registered Investment Advisor specializing in helping affluent and high net worth clients manage their wealth. As an independent, fee-only firm, you can be comfortable knowing that our advice is always objective and always in your best interest.  Whether you are accumulating, preserving, or distributing your wealth, we can help you reach your goals through comprehensive financial planning that is seamlessly integrated with personalized portfolio management.


We are founded on the principle of always putting clients first. We pride ourselves on client service and hold ourselves to the highest standard – the fiduciary standard. As a fee-only fiduciary, our advice is always objective and always in the best interest of our clients.

About the Founder

As the founder and Chief Investment Officer of Target Rock Wealth Management, Matthew McKee is a dedicated financial professional whose mission is to provide quality advice, support and experience-driven insight that exceeds client expectations. Mr. McKee has an extensive background in financial services including equity research, asset management, alternative investments, and financial planning, and has cultivated the skills required to successfully guide high net worth clients and small businesses on a path to fulfilling their financial goals.

Over the last two decades, Mr. McKee has gained professional accomplishments that have positioned him to become a leading financial resource for his clients. Prior to founding Target Rock Wealth Management, he was a Financial Advisor at Samalin Investment Counsel.  Earlier in his career, Mr. McKee worked as a Regional Consultant at Gabelli Funds and an Associate Analyst at Morgan Keegan. In addition, he taught as an Adjunct Professor of Economics at SUNY Suffolk and has been quoted in various financial publications. Mr. McKee earned a BA in Economics from Hamilton College, an MBA with a concentration in Finance from Vanderbilt University, and is a CFA® Charterholder.

The name Target Rock pays homage to the street Mr. McKee lived on as a young child, Target Rock Drive, which is named after the Target Rock in Lloyd Harbor, NY.  Mr. McKee also believes it symbolizes the planning and stability he strives to achieve with all of his clients.

Although Mr. McKee devotes most of his time to studying the financial markets and advising his clients, when he is not working, you can likely find him golfing and spending time with his family. He is also currently studying for the Certified Sommelier exam and is the co-founder of UpEnd Distilling, a craft gin brand.