Does this sound like you?

You want more weapons in the fight against taxes

You aren’t sure if you’re doing everything you can to battle taxes, and the alphabet soup of 401(k), HSA, Roth, 403(b), 529, ISO, NQSO, RSU, TSP, ETF, SMA has your head spinning.

You’re not sure if you have the right type or amount of insurance

You may be bombarded by insurance brokers selling you high commission products. As a fee-only advisor, we don’t sell insurance. We objectively recommend the right type and amount of coverage to protect your family and help you find it at a reasonable price.

Your investment portfolio is a clusterfield

Randomly selected investments, stranded accounts, unknown risks, hidden costs. A clean up is in order.

You care how your wealth shapes the world

You want your investments and spending to reflect your values. You want to vote with your dollars to make the world a better place, without compromising your own future.

Matthew McKee, CFA, CFP®

Hello, I’m Matthew, Founder of Target Rock Wealth Management.

I have a passion for helping physicians, dentists, and medical professionals protect and grow their wealth. In addition to more than 20 years of experience, including some of the world’s top asset managers, my wife has been in medicine for more than 10 years; I understand your situation and have the expertise to help.

When it comes to your wealth, finding someone you can trust matters most – both in their ethics and their expertise. The investment landscape is noisy and complicated. Financial planning can feel overwhelming, and never a high enough priority to finally get around to it. But as the adage goes: the best time to plant a tree was 20 years ago. The second-best time is now.

I’m here to help you point your wealth toward its highest future purpose, whatever that means to you. If your family is at an inflection point and ready to work with a knowledgeable, transparent, and empathetic advisor, let’s talk!

More about me

  • I graduated from Hamilton College with a degree in Economics and Vanderbilt University with an MBA in Finance.
  • I am on the White Coat Investor’s list of “Best Financial Advisors.”
  • When I’m not helping others manage their wealth, I love to golf, woodwork, and spend time with my family.


Sign up to receive market and financial planning updates:

The Gold Standard in the Financial Profession

Advisors with both the CFA and CFP® designations are rare.

The CFA charter is one of the highest distinctions in the investment management profession

  • CFA® charterholders have been tested rigorously on the fundamentals of investment tools, asset valuation, portfolio management and wealth planning.
  • Earning the CFA® charter is a highly selective process. Fewer than one in five candidates become a CFA charterholder.
  • It takes an average of 1,000+ hours of rigorous study, along with four years of professional experience and successful completion of the CFA® Program exam, to earn the distinction of being called a Chartered Financial Analyst® charterholder.
  • All CFA charterholders are required to annually attest to their compliance with the CFA Institute Code of Ethics and Standards of Professional Conduct.

Only 29% of advisors are a CERTIFIED FINANCIAL PLANNER™

  • When you hire a CFP® professional, you work with an advisor who has met rigorous qualifications for financial planning. Most important, a CFP® professional has made a commitment to CFP Board to act in the best interests of their client.
  • The CFP® certification is the professional standard of choice in the financial planning industry.
  • Must have a minimum of 2 years of financial planning experience and has demonstrated the knowledge required to deliver holistic financial planning.
  • Makes a commitment to CFP Board, as part of their certification, to place your best interests first. Can receive sanctions from CFP Board, and even risk losing their certification, for violations of ethical standards set by CFP Board.